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Photography and your brand: Six social media tips



Facebook, Instagram, LinkedIn: Images are more important now than ever. Taking quality photos fit for your social media presence can feel like a time-consuming task. Sharing your brand’s look and feel captured through a camera’s lens is an authentic approach to cultivated content. Use these five photography tips for your next snap-worthy moment:


Consider the moment: Is the content you plan to capture relevant to your brand? It may resonate with other employees, friends or family members but creating relevant content is a strategic effort that should reinforce corporate mission, values and brand presence.


Focus on the subject: Take pictures against a clean background. Buildings, cars, plants and other objects are distracting. Keep the subject as the focal point of your image.

Check your lighting: Know lighting can make or break a photo; it impacts overall perception. Seek natural light when possible.


Use the rule of thirds: Break an image down into thirds (both horizontally and vertically) so you have nine pieces and four gridlines. According to the rule, by positioning key elements along the gridlines, you will end up with better compositions.



Evoke emotions: Be mindful of what emotions the image evokes. Take multiple shots rather than a single image.


Allow time for editing: The option to instantly upload an image to your social media channel is not always the most appropriate move to make for your brand. Send options to your social media manager so graphic design can be coordinated.


If you need help with social media management, email Emily Lang for more information about our services, from graphic design to copywriting and strategic communications.


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