To create positive messaging around the COVID-19 vaccine by showing united support from the medical community and establishing a willingness to be vaccinated as a “value” that will help restore pre-pandemic life.
How We Did It
The Oklahoma State Medical Association, OU Health, Integris, SSM-St. Anthony and Mercy Health joined the Oklahoma Alliance for Healthy Families and the Chickasaw Nation for a digital and broadcast ad campaign. Ads in English and Spanish marked the message of “United for Good. #VaxForGood."