COVID-19 has tested technology’s limits and our own as users with varying skill-sets. Despite constant changes, one aspect of tech use continues to prove true: if you’re not up to speed as the technology evolves, you’ll swiftly be left behind.
Investing some time in getting familiar with the tools that can streamline your job can pay off in both the short and long term. Below are a few tips to help maintain and improve your digital strengths.
Track your metrics
Tracking your metrics should be something you do on a regular basis. You should always be aware of how your content is performing and tailoring your future content to correlate with your past successes. You should be checking in at least once a week on your social media channels to see how your content has performed, not just on your likes and shares, but how your social media content is driving traffic to your website as well.
Stay up to date on social media trends
Staying up to date on trends and projections for the future is critical in creating your strategy going forward. Social media is impacted by changes in technology and human behavior. The more the technology we use changes, it’s almost guaranteed the way we use and interact with social media will also adapt to reflect those patterns. Get into the habit of checking into new features being implemented by social media platforms and learning how to leverage those changes for the benefit of your brand.
Update your SEO
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It doesn’t hurt to see how your current SEO is performing. Look into your current metrics and play around with keywords and phrases and track the changes. There are always new ways to improve your SEO performance. SEO optimization is a process that should always be evolving and never at a standstill.
Leverage your following
Leveraging your current followings on your social media channels is an easy way to keep your current audience engaged and up to date on what you are doing. Showcasing what you do and showing off testimonials or reviews, proving how much your clients love what you do for them, is an easy way to bring more validity (and new customers) to your brand. Now is also a great time to show off what your organization is doing to adapt to today’s challenging times. Now, more than ever, the way business is being conducted is changing. It’s crucial to focus on digitizing your strengths in order to stay afloat. To learn more, here are 3 simple ways to build a better brand for your business using social media.
We hope these tips for increasing your digital strength are helpful. There’s nothing left to do now but get started – let us know if there is anything we can do to help!