When advocating for an issue, it’s not enough to shout from the rooftops. Effective advocacy always comes back to a few simple things – saying the right thing to the right people at the right time.
But, how do you ensure your call to action is reaching the people who need to hear it? Just a few simple tips can help set you and your cause up for success.
The first step is to identify the opinion makers you want to reach. Who are the people you need on your side to move your issue forward?
Once you know your audience, you need to capture their attention in a meaningful way. There’s no better way to covey a message than through a compelling story. While statistics and charts can be helpful, it’s more important to explain what that data means to real people. When you build your story with your audience in mind, you create a compelling narrative that gives your data life, turning hard numbers into a motivating call to action.
Your spokesperson is the “face and voice” of your effort. Be sure whomever is standing at the forefront of your issue is credible and respected.
Identifying when and where your audience can be reached is critical to success. Whether earned media, paid media, social media, an email campaign or another of the many outreach methods, picking the appropriate channel to deliver your story is vital if you are to communicate effectively.
If you have an issue you need need help advocating for, email us at firstname.lastname@example.org or call us, our team would love to help.