If there’s one constant about the social media landscape, it’s that it is constantly evolving. Here's a glimpse into what's hot, how to stay ahead of the curve and best practices to follow:
Video still leads in trending social performance
Short-form video continues to drive engagement, which is why platforms like TikTok and Instagram dominate. Users of the platforms love bite-sized, engaging videos that capture attention and drive virality. Need inspiration for your Reels? Step out of your comfort zone and use some trending audio and participate in short videos.
Don’t be afraid to spark a sense of urgency and FOMO (fear of missing out) among your followers by using features like Facebook and Instagram Stories and short-lived content. Though temporary, these types of posts scream exclusivity that keep audiences hooked.
Pair with influencers when possible
If you’re thinking of pairing with an influencer, look smaller and not larger. Mega-influencers don’t carry the weight they used to as consumers shift to trusting “everyday people” who are relatable. Partnering with micro-influences within your niche could be a winning strategy.
Best practices: The value of connection and tailored content
Many of the best practices from 2023 carried over into 2024, including consistent posting and content diversification. Stay visible by maintaining a regular posting schedule and don’t stick to text-only content. Don’t be afraid to experiment with images, videos, live streams and polls to see what captures engagement and what doesn’t.
Don’t forget to tailor your content to the platform you’re creating for. Each platform has its own personality and user base, so adapting content style and tone for each social channel is crucial for success.
Above all else, don’t forget to show your human side and always be transparent. People connect with genuine brands and individuals. Continue to engage with your audience throughout the life of your content. Respond to comments, host Q&As and encourage discussion.
By understanding these trends and best practices, you can leverage the power of social media in 2024 to connect with your audience, build brand loyalty and achieve your marketing goals.
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