There is perhaps no greater feeling than completing a thorough spring cleaning of your home. Packing away the heavy winter blankets, removing winter’s grime from the windows and wiping down walls and baseboards to prepare for warmer weather feels invigorating. Done properly, spring cleaning leaves you with a tidy, clutter free space .
Social media accounts are a lot like a home. If not spruced up from time to time they get cluttered, outdated and dull. It doesn’t take much to spring clean your accounts. Start by setting aside a few hours of uninterrupted time to devote to the task and soon, your accounts will sparkle like a freshly cleaned window.
Don’t know where to begin? Here are some tips for decluttering your accounts.
Remove Dated Materials
To build momentum, begin with the easiest task first - removing outdated announcements, past events and marketing campaigns. Once you’re certain your accounts are current, check your content for relevancy. Does it still reflect your company’s programs, services and culture? If not, change the tone of your content to accurately tell your story.
Review Your Brand Messaging
Next, ensure your bio, profile picture and company information are accurate, brand-aligned and consistent across all platforms. If a prospective new employee visits your LinkedIn page and it is not accurate, you can be certain they will move on to your competitor’s page. Ouch; you may have just lost a potential superstar.
Evaluate Each Platform
An evaluation of each social media platform should be an essential part of your spring cleaning. Determine which ones are performing best and which need attention. As hard as it might be to abandon platforms that feel comfortable, doing so may be the best thing for your business and brand. In turn, exploring new platforms like Threads and Bluesky may help you reach new audiences and increase profitability.
Optimize Your Visibility
After evaluating each platform, make sure to optimize your visibility on those platforms by reviewing and updating your hashtags, location settings and other factors that influence discoverability.
Review Who You Follow and With Whom You Engage
Finally, determine if the accounts you follow and interact with are still relevant to your business. Are there new accounts or influencers that could be beneficial to follow? This is an important step that could pay dividends in audience engagement and overall growth.
Spring cleaning your social media accounts will take time and effort, but it’s worth it to create an authentic online persona. Need help reaching your ideal audience and improving your social media engagement? Our team has the skills to assist you. Email price@pricelang.com.
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