CONSISTENCY LEADS TO GROWTH

About this Project

Our firm has been working with Rainbow Fleet Resource and Referral for a number of years to assist with consistent messaging, branding and growing their presence on social media. The use of consistent branding and a presence in their target media market has led to a steady pattern of growth.

Task or probleM

Be consistently heard and expand reach on social media.

STRATEGY USED

Steady and frequent emails and e-blasts to Oklahoma’s growing network of child care 

providers, a regular Facebook posting schedule with consistent branding and frequent television appearances on KOKH Living Oklahoma.

Outcome

For 2018, Rainbow Fleet’s Nielsen rating reached 645K as a result of 45 television segments earned – that's an average of almost 4 television segments a month. We were also able to generate 33 print publications with an estimated readership of 1.3 million as well as an additional 43 online publications with an estimated audience of 1.6 million readers.

 

The high volume of earned media paired with a consistently branded posting schedule on Facebook led to the 22% increase of Facebook followers on Rainbow Fleet’s page. The additional followers have also increased Rainbow Fleet’s overall attendance at their monthly trainings for parents and child care providers.

Client: Rainbow Fleet Child Care Resource and Referral

Tags: Child Care, Nonprofit, Parents, Social Media Management, Earned Media

The Metrics

3.25K

Estimated Coverage Views

275K

Online Readership

143M

Pieces of Coverage

30

Social Media Shares

654K

Nielsen Rating

45

Television Segments

33

Print Publications

1.3M

Online Readership

2000 E. 15th St., Bldg. 300

Edmond, OK 73013

(405) 417-4036